Patrick came to us wanting to improve his search engine ranking. He already had a decent website with a great amount of keyword rich  information on psychology, counseling, drugs and alcohol. We made a few visual modifications to the website, improved the assessment form, search engine optimized the pages and conducted extensive keyword research.

After conducting keyword research we selected a list of keywords we felt he could gain first page search engine rankings on Google, Yahoo and MSN. To maximize the conversion and minimize the competition we focused on geographic + specialty specific keywords helping improve his search engine ranking and conversion rates.

DL Scott offers a variety of mental health services specializing in Hypnotherapy and NLP. He made the transition from Project NEON a few months ago. Having started his private practice he wanted to generate leads from his web presence.

The first step we took was to convert his existing site to a WordPress website. We then set up a number of search engine optimization plugins, conducted keyword research and spent a little time optimizing pages. Lucky for us… DL is a great writer. After a little coaching he was cranking out great keyword rich content.

Within two months of online marketing services we were able to get him multiple first page listing in Google, Yahoo and Bing for hypnotherapy and smoking cessation terms. By focusing on specialty specific + location specific search phrases we were able to decrease the number of sites DL had to compete against. This also provides a higher conversion rate than non-geographic/service specific search phrases.

When we started working with George he was using a site builder offered by a small hosting company. Talk about a coding nightmare. This site builders produced the most jarbled… non-compliant code I have ever seen.

The first thing we did was take the look of the site and convert it into a WordPress theme. We set up a WordPress website and ran through the normal search engine optimization activities (Heading Tags, Sitemap, Robot.txt, Custom Meta Information, Keyword Rich URLS). We also built a custom WordPress Widget that allows for specifying a YouTube video on each page.

If you look at the search engine results they are pretty good for 10 blog posts and no additional search engine optimization or marketing.

If you search “alcohol treatment Bellevue” or “alcohol assessment Bellevue” in Google, Yahoo or Bing, George is one of the first results.