At the height of the identity theft scare Epoch Design released the MailBoss. From watching their promotional video of a truck driving over the MailBoss you can’t come to any conclusion than it is a tank of a locking mailbox. The Redmond based company wanted to launch a website in unison with the Golden Hammer award they were receiving for their design.
One of the big complaints about the Epoch Design website was its lack of social media marketing tools. We explored the idea of using WordPress website and WP-E-Commerce. Due to the really negative feedback in the Wordpress community about the design and support of WP-E-Commerce we decided against that route. Instead we built a WordPress and ZenCart hybrid. All the pages on the site except for the checkout and payment process are handled by the WordPress website. This provides a search engine ranking benefit for promoting their products and press releases. When a visitors buys an item it takes them to the ZenCart site with a seamlessly integrated theme.
We also built a custom WordPress Plugin that allow for geo-locating stores based on zip codes. Store owners could login to the WordPress website, update store information, directions and even place a logo.
Since the launch of the site the MailBoss staff have been blogging up a storm. They have been extremely successful in using the powerful blogging platform WordPress to promote and drive e commerce website sales.
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- Ben Franklin Crafts and Frames
Tags: Blog, E-Commerce, Mental Health, WordPress, ZenCart