DL Scott offers a variety of mental health services specializing in Hypnotherapy and NLP. He made the transition from Project NEON a few months ago. Having started his private practice he wanted to generate leads from his web presence.
The first step we took was to convert his existing site to a WordPress website. We then set up a number of search engine optimization plugins, conducted keyword research and spent a little time optimizing pages. Lucky for us… DL is a great writer. After a little coaching he was cranking out great keyword rich content.
Within two months of online marketing services we were able to get him multiple first page listing in Google, Yahoo and Bing for hypnotherapy and smoking cessation terms. By focusing on specialty specific + location specific search phrases we were able to decrease the number of sites DL had to compete against. This also provides a higher conversion rate than non-geographic/service specific search phrases.
Related posts:
- George DuWors – Motivation For Maintenance
- The Hart Center
- Dr. Richard Fields
- RecoveryView – An Online Journal
- Allen Berger
Tags: Blog, Mental Health, WordPress